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      About Us

      A little about ourselves…

      Flooring is in our blood. Owner Jesse DeAnda’s father and uncles were in a family flooring business and started the DeAnda Brothers Flooring Company in the early 1960’s. Jesse helped his dad as a young boy and learned the value of hard work. Jesse left the business and began his sales career in retail sales. Then, he helped launch a national telephone company and started some other businesses where he learned more about leadership, stellar customer service, and clear communication.

      Jesse’s youngest brother, Don, needed help with the hardwood flooring business, so Jesse returned to his roots and joined him in the business. Jesse managed the company’s business side and Don taught him even more about the craftsmanship involved in restoring and installing hardwood floors. When Don passed away Jesse opened a new flooring business that reflected the craftsmanship and expertise the company had developed. Now, as Texas Hardwood Flooring, the company has continued the decades-long tradition of servicing all of DFW.

      The generational tradition has also continued with Jesse’s sons, who upon finishing college joined him in the business, bringing additional business acumen and expertise. The staff even boasts veterans like Senior Project Manager Bryan, fondly nicknamed The Floor Whisperer, with 18 years with the company and has overseen hundreds of new floor installations. The multi-generational team and veteran installation crews have seen every possible flooring scenario over the decades. One constant over the years is the great care taken to ensure every project is completed with the utmost care and attention, like it is their own home.